Black Rifle Coffee
Veteran-owned coffee company committed to supporting military, veterans, and first responders
Black Rifle Coffee Company is a veteran-owned coffee company serving premium coffee to people who love America. Founded by former Green Beret Evan Hafer in 2014, BRCC is committed to supporting veterans, active-duty military, and first responders.
The company has stood firm against cancel culture attempts and continues to openly support conservative values, the Second Amendment, and American military personnel. They employ hundreds of veterans and donate millions to veteran causes annually.
Openly supports Second Amendment rights and gun ownership
Founded by veterans, employs 50% veterans, donates to veteran causes
Advocates for individual liberty and American values
Stands against cancel culture and woke ideology
John M.
Texas
Switched from Starbucks after they went woke. BRCC not only has better coffee, but I feel good knowing my money supports veterans and conservative values.
Sarah K.
Florida
Love that they stood firm when the left tried to cancel them. The coffee is excellent and I'm proud to support a company that shares my values.
Mike R.
Arizona
As a veteran myself, I appreciate what BRCC does for the military community. Great products and even better mission.
Founded
2014
Headquarters
Salt Lake City, UT
Employees
700+ (50% veterans)
Manufacturing
100% USA
Type
Founder
Evan Hafer (Former Green Beret)
This company has faced cancel culture attempts and stood firm on their values.
Notable Incidents:
- 2020: Boycott attempts after political statements
- Maintained conservative stance despite pressure
- Sales increased after standing firm